A little inspiration for the season · Explore our Christmas gift guide

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Every year the lists get longer and the living room gets fuller, and every year the thing that actually gets played with is the wooden box the presents came in. So this is a shorter list, built around one question: will this still be in use next Christmas?

Start with what they already do

The best gift is usually an extension of something a child is already deep in. If they have spent three months lining up every object in the house by size, they do not need a new category of toy — they need better things to line up. If they narrate elaborate stories to the dog, they need small figures and something to build a world with.

Watch for a week before you buy anything. The pattern is usually obvious once you are looking for it, and it will save you from the beautiful thing that sits untouched on the shelf.

Four things worth the money

Open-ended wooden toys

Blocks, arches, simple animals, a set of stacking bowls. The test is whether the toy can be five different things across five afternoons. Anything with a single correct way to be used tends to be finished within a fortnight.

Books with real illustration

One well-made picture book outlasts a stack of thin ones. Look for the books where the pictures carry half the story — they are the ones a child can return to alone before they can read, and the ones you will not mind reading aloud for the hundredth time.

Something for gathering

A small basket, a canvas bag, a tin with compartments. Children collect compulsively and almost never have anywhere to put it. Giving the collection a home turns a pocketful of gravel into a project.

One thing that is just lovely

Not useful, not educational, not open-ended. A music box, a snow globe, something that exists only to be beautiful. Childhood should have a few of these.

If you are stuck, buy the simpler version of the thing you were going to buy, and spend the difference on something to do together.

What we tend to skip

  • Anything with batteries that talks. It does the imagining on the child's behalf, and it is always the first thing to be put at the back of the cupboard.
  • Licensed character sets. They date fast and they narrow play down to re-enacting something that already exists.
  • Craft kits with one outcome. Buy good materials instead and let them decide what to make.
  • More of what they already have. A fifth set of blocks is not a gift, it is storage.

A note on quantity

Four thoughtful things, opened slowly across the morning, land better than fourteen opened in twenty minutes. If there are grandparents and aunts and godparents all contributing, it is worth a quiet word in November about who is covering what. Everyone would rather their gift was noticed.


Looking for something specific? The little shop has the full edit, sorted by what it is for. Or start with Little Ones for play ideas that need nothing new at all.